UTM Link Generator - Free Campaign URL Builder Tool

Website URL *

The full URL of your website or landing page

Campaign Source *

Identify the advertiser, site, publication, etc. (e.g., google, newsletter)

Campaign Medium *

Marketing medium (e.g., cpc, banner, email, social)

Campaign Name *

Product, promo code, or slogan (e.g., spring_sale, product_launch)

Campaign Term (Optional)

Identify paid search keywords (e.g., running+shoes)

Campaign Content (Optional)

Differentiate ads or links (e.g., logolink, textlink, banner1)

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Generated UTM Link:

What are UTM Parameters?

utm_source: Identifies which site sent the traffic (Google, Facebook, newsletter)
utm_medium: Identifies what type of link was used (CPC, banner, email)
utm_campaign: Identifies a specific product promotion or strategic campaign
utm_term: Identifies search terms (used for paid search campaigns)
utm_content: Identifies what specifically was clicked to bring the user to the site

What Is a UTM Link?

A UTM link is a regular URL with additional parameters called UTM tags attached to it. These tags help marketers, bloggers, and developers track where traffic is coming from and how users interact with specific campaigns. It allows better performance monitoring in tools like Google Analytics or similar analytics platforms.

For example, instead of just sharing:

https://yourwebsite.com/landing-page

You can track exactly where visitors came from using:

https://yourwebsite.com/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=summer_offer

Why Use the UTM Link Generator Tool?

Manually creating UTM links can be tedious and error-prone. Our UTM Link Generator solves that with a fast, user-friendly interface. You just enter the campaign details, and it instantly generates a clean, trackable URL—ready for use in emails, ads, social posts, or anywhere you need detailed analytics.

Fast: Generate campaign URLs in seconds.
Free: No login or subscription needed.
Safe: All data is processed client-side in your browser.
SEO-Friendly: Helps optimize your campaign tracking and reduce guesswork.

How to Use the UTM Link Generator

Step 1: Enter the base URL you want to track (e.g., your homepage, blog, or product page).
Step 2: Fill in campaign parameters:
- utm_source: The traffic source (e.g., facebook, newsletter)
- utm_medium: Marketing channel (e.g., email, cpc, banner)
- utm_campaign: Campaign identifier (e.g., black_friday, launch2025)
- utm_term: (Optional) Used for paid search keywords
- utm_content: (Optional) To differentiate between ads or links
Step 3: Click “Generate URL”. Copy and use the newly generated UTM link in your campaigns.

What Are the UTM Parameters?

Here’s a quick explanation of each:

Parameter	Description
`utm_source`	Identifies the source of traffic (e.g., google, linkedin)
`utm_medium`	Specifies the marketing medium (e.g., email, cpc, banner)
`utm_campaign`	Names the campaign (e.g., product_launch, summer_promo)
`utm_term`	Used in paid search to track keywords
`utm_content`	Used to differentiate ads or links within the same ad

Why UTM Tags Matter for SEO and Analytics

While UTM tags don’t directly impact your page’s SEO, they significantly improve your ability to analyze user behavior. Understanding which channels drive the most engagement or sales can help optimize your future campaigns.

Whether you're sending traffic from an Instagram bio, Google Ad, or a QR code in print—UTM parameters provide detailed feedback in analytics dashboards.

Pro Tip:

Stick to lowercase and use hyphens (-) instead of spaces or underscores (_) to avoid duplicate reporting in Google Analytics.

UTM Link Examples

https://yourstore.com/products/shoes
→ becomes →
https://yourstore.com/products/shoes?utm_source=instagram&utm_medium=social&utm_campaign=spring_collection

Best Practices for Using UTM URLs

Use consistent naming across all campaigns (e.g., always use “facebook” not “Facebook” or “FB”).
Shorten long URLs using a URL shortener like Bitly before posting publicly.
Use UTM links on all outbound marketing (email, social, ads).
Keep a spreadsheet log of all UTM campaigns for future tracking.
Avoid using UTM tags on internal links within your website.

Who Should Use This Tool?

Whether you're a digital marketer, blogger, business owner, or content creator, this UTM Link Generator is perfect for:

Tracking email newsletters
Analyzing paid ad campaigns
Comparing performance of CTA buttons
Monitoring social media traffic
Setting up QR code campaigns

Is This Tool Secure?

Yes. All processing happens locally in your browser. No data is sent to any server. Your URLs, campaign names, or traffic sources remain completely private.

Frequently Asked Questions

Do UTM links expire?

No. UTM tags are simply parameters in the URL and will work as long as the main page exists.

Can I use this for offline marketing?

Yes. Combine your UTM-tagged link with a QR code, and you can track results from flyers, billboards, or product packaging.

Do I need Google Analytics to use UTM tags?

No, but Google Analytics (or similar platforms) makes it easier to see the campaign performance through UTM tags.

Are UTM links case-sensitive?

Technically, yes. Use lowercase consistently to avoid splitting data across different entries.

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